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Semalt SEO And E-commerce Industry


It's not enough to set up a website and wait for the crowds of customers to come in. The growth of e-commerce requires decisive action by e-entrepreneurs. One of the steps that should definitely be considered to make online sales profitable is to invest in professionally carried out SEO activities

Investing in SEO, i.e., optimizing and positioning the online store/website, translates into achieving business goals. Why is this the case, and is it possible to do without the support of a professional internet marketing agency? In today's market, without a thorough analysis of the features of your store, it will not last long. To ensure that selling on the Internet is not just a difficult exercise, you need to think carefully about what will bring you the most significant benefits and the minor losses.

How to start successfully selling on the Internet?

At the start, find out what your customer expects 



How do consumers make purchasing decisions? A thorough analysis of this issue, i.e. checking who visits the website, what they are looking for on it, and what they have purchased, will give you knowledge about the direction in which to develop your business. It is helpful to use SEO Tools like the Dedicated SEO Dashboard or Google Analytics in this process. Thanks to the obtained data, it is possible to trace the customer's shopping path and make the necessary changes to the website to prevent, for example, abandoned carts. As a consequence, online sales of a given activity increase.

Take a closer look at the store's design

The Internet user who clicks on the link is half the battle. They have to want to stay on the site for longer because navigating it is attractive and functional. When they find the product they were looking for without any problems, with a reliable description, photo, and credible evaluation of other users, the chance of conversion will increase.

The importance of the proper functioning of the store

Every now and then, it is necessary to conduct an SEO audit to monitor the position in the search engine, website traffic, and keywords that bring customers to the website of a given e-store. You can do a complete SEO audit with powerful SEO Tools. The page layout and its content must also be systematically verified. It will be especially important to take care of those elements that affect the optimization of your website, i.e. title, description, and headings of individual sections.

E-shop entrepreneurs need to invest in SEO activities, as customers do not have the time or willingness to reach out to all the entities selling their products online. If a given business is not visible to users, they will not use its services. The lack of visibility of the site on the Internet affects the financial results of the business.

How to sell on the Internet so as not to be swept away by the competition

The e-commerce industry is associated with relatively low entry barriers (e.g., the costs of setting up an online store are small), so any entrepreneurial person can become part of it. New rivals will be particularly invested in SEO efforts, as visibility in search results will be associated with being or not in the industry. New competitors will also set new standards to which other entrepreneurs will be forced to adapt.

Moving with the times, it is also worth remembering the power of social media. It is important to be recognizable in this space. The shares made by customers and links to the content posted on the website, which support the link-building process, are particularly valuable. Social media is also a great tool for generating traffic to your domain.

Effective sales on the Internet also mean constant monitoring of the competition. Keeping an eye on your rivals' actions will improve your business development. "He who moves not forward, goes backward," wrote Goethe. A good entrepreneur should constantly learn how to sell on the Internet in an innovative and effective way.

Taking care of online sales on many fronts

There are many ways to improve the visibility of products that are sold on the Internet. Much depends on the amount of work and money you are able to invest to achieve the goal.

The decision to start the positioning process results in work on building brand strength in the online market.

Although successes are not achieved in one day (the time to get a place on the first page of the search depends on many factors), the effects of systematic actions will persist for a long time. Knowing how to properly use keywords in your entries and taking care of descriptions on product pages, you have a good chance to improve the position of your domain in the search engine.

Additional support for SEO activities may be an investment in Google Ads

This is a great way to build brand awareness and potentially get your business name memorized. Planning your Google Ads campaigns taking into account factors such as industry seasonality will complement positioning and increase sales results.

It's worth rethinking your strategy to compete with auction sites

Important in the search results are such giants as Amazon or Alibaba, who have proven their value on the market for many years. Thanks to well-run campaigns, but above all, the ease of use of domains and the credibility of the quality of the products offered, they keep loyal customers with them. When using an account on these websites, it's a good idea to think about promoting your products as part of their services. Placing advertisements of a given offer on their website will allow you to reach a wider audience. If, on the other hand, independence, work on building your own brand, and positioning are seen as a priority, it is a necessity to appear permanently in the search results.

E-stores need to invest in SEO and other internet marketing activities that will allow you to increase your online presence.

SEO is an investment for years - it requires patience

Entrepreneurs have to accept the fact that it takes time to optimize and position a website well. Visibility in the most popular search engine is not gained in a month. It all depends on the industry in which a given enterprise operates, its websites, and applied solutions.

Today, SEO is part of a comprehensive online marketing effort. Its advantage is that it can be combined and supported by other methods, such as content marketing, word-of-mouth marketing, marketing campaigns, or sponsored advertising, and mostly with an SEO tool like the DSD for full analysis. A good agency will, first of all, analyze the industry and type of activity in detail in order to choose the most appropriate promotion methods.

What does the e-commerce industry gain from SEO?



When developing your online business, you need to decide which internet marketing methods work best for your business. Undoubtedly, SEO is a process that will increase the chance of:
The most important thing is to correctly define what actions will bring new users, keep regular buyers, define a given brand in the market as reliable and valuable, and not bring unexpected losses. SEO is a great tool to achieve these goals.

More traffic generates more profit

Positioning (SEO) increases the position of the website on the list of views. The more people visit a given website, the greater the chance that there will be future customers among them. The higher the page is in the ranking, the more people know and visit it. This usually translates into higher profits for the owner of the store or company.

SEO attracts customers to the website

The vast majority of customers start their search for products or services with an internet search engine (more than 90% of them use Google). Therefore, in addition to a nicely made, aesthetic website, visibility on the web is what counts. Thanks to the high position in the search engine, it is easy to find a website, which translates into a greater number of visits, and thus an increase in the number of potential customers.

SEO increases website recognition, which increases customer confidence

Promoting a website takes place primarily with the use of keywords and phrases appropriate for a given industry. Thanks to them, the website is placed higher in the search list. Therefore, it pays to publish various expert articles or create a corporate blog on the website. A company that is considered professional or people with expert knowledge in their field are considered by customers to be trustworthy and reliable.

SEO does not require any significant financial outlays

It also turns out that, contrary to popular opinion, classic SEO services do not require significant financial outlays. However, you have to be careful when deciding to use the services of an agency. First of all, you should avoid "boxed" offers. Each site is different, has its own specificities and the nature of its business. Therefore, positioning should be tailored to its needs.

Conclusion: SEO is becoming more and more popular

It is worth remembering that the competition is not lagging behind. Currently, many new companies are emerging on the market that focuses on strong marketing activities, including positioning. Even if a given page is in the first position in the search engine, its place may be taken over by another in some time. You have to know about it and not be left behind by the competition. Website optimization is basically a necessity for companies that want to develop and promote themselves on the Internet.



If you need to learn more about SEO and website promotion, we invite you to visit our Semalt blog.